The History of Wayne Densch
Mission Statement
We are committed to excellence through quality, integrity, innovative thinking and community involvement to deliver the highest level of customer and employee satisfaction.
Company History
Since 1960, Wayne Densch, Inc. has been an integral part of Central Florida. After seven years as a successful beer distributor in Waukegan, Illinois, Wayne and Nancee Densch were awarded the Anheuser-Busch distributorship for Central Florida in 1960. At that time Budweiser was number the three beer brand in Central Florida. But soon after Wayne Densch came to town Budweiser rose from number three to number one. A position it hasn’t given up.
As Budweiser and the Anheuser-Busch family of products grew to become the nation’s best selling beers, Wayne Densch, Inc. settled into its role as the king of the market. Until his death in May 1994, Wayne Densch continued to lead the company in non-stop growth. A caring man with an exceptional personal character, he also set into motion charitable programs and community service projects supporting education and the arts. Wayne Densch was proud to be a part of the fabric of life in Central Florida and donated millions of dollars to the community. In 1986, Mr. Densch contributed $1 million to the athletic program at the University of Central Florida (UCF) for scholarships. In gratitude, the University named its athletic building the Wayne Densch Sports Center, as well as retiring the UCF Knight’s number 1 football jersey in Densch’s honor.
Upon Wayne Densch’s death in 1994, his partner Leonard Williams assumed ownership of the company. In 1997 the company moved its headquarters to Sanford, Florida. Under Mr. Williams directions the company’s civic contributions include participation in various customer training programs focused on alcohol awareness and its involvement in Anheuser-Busch’s Consumer Awareness and Education programs.
Today, the company’s 140 employees use the latest in technology to serve more than 1200 customers in a market share that has grown past 60 percent. From new technology to community citizenship, Wayne Densch, Inc. continues to emphasize the bedrock of its rise to the top: Quality equals Success.
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